About zig

Introducing Zig

The next evolution in nicotine pouches from the iconic Zig-Zag family. Built on generations of trusted expertise, Zig combines heritage with a bold, modern approach to create a nicotine pouch experience that’s full of flavour, style and quality.

Designed for adult nicotine users looking for a tobacco-free alternative, Zig delivers vibrant flavour, lasting satisfaction and a premium pouch experience. Whether you prefer something cool, fruity or refreshing, our range of six distinctive flavours has been carefully developed to suit every taste.

With three nicotine strengths, you can choose the intensity that best suits your preference, making it easy to find your perfect match. Every pouch is crafted for a comfortable fit and consistent flavour from the first moment to the last.

Inspired by the unmistakable Zig-Zag spirit, Zig stands out with bold colours, eye-catching design and an uncompromising focus on quality. It’s everything you’d expect from a name with over 140 years of heritage—reimagined for today.

Six flavours. Three strengths. One bold experience.

Our Products

6 flavours & 3 strengths

Introducing ZIG Nicotine Pouches by Zig-Zag – a bold new addition from one of the world’s most recognised names in smoking accessories. Combining Zig-Zag’s iconic heritage with a fresh, modern identity, ZIG delivers a vibrant nicotine experience designed to stand out on shelf and in hand.

The collection includes six exciting flavours available in both 8mg and 12mg strengths, offering flexibility to suit a variety of preferences. For consumers seeking a more intense nicotine experience, two selected flavours are also available in a
powerful 17mg MAX strength.

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8MG Pouches

A lighter nicotine strength, ideal for adult users who prefer a smoother experience while still enjoying satisfying nicotine delivery.

12MG Pouches

A balanced mid-strength option, offering a satisfying nicotine hit for adult users seeking a moderate level of intensity.

17MG Pouches

Our strongest nicotine strength, designed for adult users who prefer a more intense and satisfying nicotine experience.

HOW TO USE ZIG POUCHES?

BREAK THE SEAL TO OPEN THE BOX

PLACE THE ZIG POUCH UNDER LIP

ENJOY 45 MINUTES OF POUCH USE

PLACE USED POUCHES IN LID COMPARTMENT

*FLAVOUR DURATION MAY VARY DEPENDING ON INDIVIDUAL USAGE HABITS AND PREFERENCES. WHILE NICOTINE POUCHES MAY PROVIDE FLAVOUR FOR UP TO 45 MINUTES, THIS IS NOT GUARANTEED AND THE EXPERIENCE MAY BE SHORTER OR LONGER FOR DIFFERENT USERS.

BERRY COOL

TROPICAL

PEPPERMINT

CITRUS

ICE MINT

POWER MINT

What's inside?

Zig guarantees you a full nicotine satisfaction in all situations throughout the day.

nicotine

Responsible for the strength of a nicotine pouches. Different strengths are available.

water

Provides proper humidity of nicotine pouches.

flavours

A wide range of flavours tailored to the user’s preferences.

plant fibres

The pouches are made of cellulose, which is an insoluble plant fibre.

Zig nicotine pouches do not contain tobacco, therefore they do not stain user’s teeth or leave an unpleasant odor in one’s mouth.

nicotine pouches

Featuring eye-catching, colour-coded packaging and striking contemporary branding, each flavour is instantly recognisable, creating a premium and engaging consumer experience. The bright, bold aesthetic reflects the energy and character of the range, making ZIG an appealing choice for both new and experienced nicotine pouch users.

Crafted for convenience, flavour and satisfaction, ZIG combines trusted Zig-Zag quality with modern innovation.
Whether customers are drawn to the vibrant packaging, diverse flavour selection or range of strengths, ZIG delivers a contemporary nicotine pouch experience that commands attention.

Contact zig today